Jenna Baker



About Jenna

Jenna is GBB’s Chief People Officer and joined the management team in 2020.

Prior to GBB, Jenna was Head of People Experience at the FinTech Nucleus, the adviser-built financial advisory platform. Jenna was responsible for creating a market-leading people proposition and culture and sat on the management team.

Jenna’s passion is applying human-centred design principles to every aspect of the people experience. She has been behind her organisations being recognised as 'workplace of the year' and'people engagement project of the year'-for pioneering distinctive, market-leading, approaches to flexible working and culture. Jenna graduated with a B.A. (Hons) from the University of Stirling and lives in Edinburgh with her husband and two children