Holly joined GBB in 2021 to create a purposeful, powerful and distinctive brand and to champion customer insights and experience.
She is highly skilled in building and leading award-winning marketing communications teams for high growth challenger brands. She formerly led the marketing communications efforts for Aldermore Bank, one of the first wave of 'challengers' to the banking establishment. Taking it from a start-up, to IPO, life as listed company in the FTSE 250 and through a takeover by FirstRand Group–a transaction worth. £1bn.
Prior to Aldermore, Holly held senior marketing roles at UBS investment bank both in New York and London and also led the marketing efforts at Europe Arab Bank.
She trained as a Broadcast Journalist at the prestigious school within Cardiff University and is also alumni of the Corporate Affairs Academy at Oxford University